Re:creation to distribute Engino exclusively in the UK

Re:creation has secured a new distribution deal with Engino to exclusively deliver its construction sets to retailers across the UK.

The Engino brand is a globally established player in the world of STEM play and Re:creation will leverage its expertise in sales and marketing to grow distribution and awareness for the brand here in the UK.

Having landed in Europe in 2007, the Engino brand has continued to grow, now available in around 50 countries. The range is designed and manufactured in Cyprus with the aim of raising the bar in STEM learning and play.

Each set is supplied with additional content such as facts and quizzes to support curricular learning goals. Themes currently available include Jurassic Earth, Greenhouse, Sea Exploration and Safari Park.

“The quality of the Engino product shines through and this well thought out range more than delivers on its promise to introduce children to core STEM principles while having fun,” said Re:creation marketing director, Jonathan Kirkley.

“The strong theming offers stand out at retail and it is clear there has never been a better time to shine the spotlight on this brand in the UK. The brand helps children to think outside the box quite literally, with well researched and curriculum relevant added value content – the value speaks for itself.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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