Hasbro’s Nerf Laser Ops Pro range steals show on Amazon’s Treasure Truck retail concept

Hasbro has teamed up with Amazon to feature its latest launch, Nerf Laser Ops Pro on the platform’s Treasure Truck.

The Treasure Truck initiative from Amazon sees the retailer text customers already signed up to the platform what that day’s must have item is. They can then purchase the item via Amazon and choose a collection location. Consumers can then meet the truck at the desired location to collect their item.

Hasbro took the limelight on July 26 this year when its Nerf Laser Ops Pro Alphapoint Blaster 2-Pack became the retailer’s must have item.

“We love to surprise and delight our customers so we were thrilled to be featured on Amazon’s Treasure Truck and give our fans a unique and fun-filled way to shop for Nerf laser Ops Pro products,” said Craig Wilkins, senior marketing director, Hasbro UK and Ireland.

The Nerf laser Ops Pro Alphapoint Blaster 2-Pack includes two blasters each with a variety of features including three play modes, a multi-directional receiver dome, unlimited ammo, team light indicators, sound effects and a display for health and ammo capacity.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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