SuperAwesome, the kidtech startup has launched its own alternative to YouTube’s embedded video player.
The technology is aimed at kids’ publisher and children’s brands and is part of the company’s larger platform of kid-safe technology, including tools for social engagement, parental controls, advertising and more.
The launch comes amid YouTube’s class-action lawsuit over children’s privacy. The platform also recently had an FTC complaint filed against it by 23 advocacy groups, stating that YouTube had been collecting data on children’s viewing patterns for years.
It is in violation of federal law, the COPPA – Children’s Online Privacy Protection Act.
SuperAwesome – now valued at $100 million – aims to offer kids’ brands an alternative to YouTube. The player does not capture data on children or breach regulations like COPPA or GDPR in the EU.
The company boasts over 190 kids’ brands within its customer base including the likes of Crayola, Tops, Spin Master, Warner Bros, Hasbro, Diusney, Roald Dahl, Mattel, DreamWorks, Penguin and more.
“The demand for the video player has come directly from our customers and the player has been in beta testing for while,” said SuperAwesome, CEO Dylan Collins.
SuperAwesme will allow kids’ publishers to embed the new player within their own websites and apps and then manage all of their social content from its PopJam dashboard.
Basic tools are free, but larger companies pay for premium upgrades on a software as a service basis. SuperAwesome is expecting to grow 100 per cent this year to reach a revenue run rate of $50 million.
“There are over 170,000 children going online for the first tme every day and the kidtech ecosystem is growing equally quickly to make the broader internet compatible with this new audience,” said SuperAwesome CTO Joshua Whole.
“Many people misinterpreted children’s appearance on the internet as a temporary blip, whereas in reality it is a structural shift that is changing the landscape.”