Re:Creation has secured a sponsorship deal with Cartoon Network that will see the global toy firm showcase a multitude of Razor products across the channel.
The campaign kicked off this week and sees Razor feature as sponsor for the channel’s Sun’s Out, Fun’s Out weekday segment from 4pm to 6pm over the course of the summer break.
“We have worked with the fantastically creative team at Cartoon Network to develop idents that showcase Razor’s new Turbo Jetts and the ever popular Crazy Cart Shift at their very best,” said Katy Fletcher, Re:Creation senior brand manager.
“With time off and the fantastic weather we are experiencing, there is no better time to put Razor top of mind. The channel is a perfect fit for the brand and this exciting partnership sets the tone for a second half packed with high profile marketing activity for this aspirational brand.”
The broadcast activity will be complemented with a digital campaign in conjunction with Cartoon Network.