K’NEX launches into VR with new rollercoaster digital and physical play experience

Kids’ research and development house Dubit has teamed with K’NEX to launch a new VR rollercoaster-building app.

The virtual reality experience will allow kids to design their own digital rollercoaster, ride it, test it and then build a physical toy version from K’NEX construction kits.

It has been developed with the aim of giving kids the chance to experience the thrill of riding the K’NEX Thrill Rides roller coaster building sets for themselves. The VR technology makes this possible, while allowing them to create their own rides and invent new designs.

Matthew Warneford, co-founder of Dubit, said: “We realised that once we developed a way for kids to ride the K’NEX rollercoaster set in VR, we could also let them loose on the product, reformat it, add new twists and turns, test how exciting it was by virtually riding their coaster, refine their design and then construct their own version on their bedroom floor.

“It’s a really great practical application of VR that puts kids in control.”

The K’NEX Ride It app comes free with the rollercoaster construction kit, and together with the K’NEX VR viewer, allows the user to experience the ride in 3D.

Joseph Smith, chief development officer at K’NEX, added: “We are delighted to announce this new digital extension to our Thrill Rides range of building sets. Our goal was to merge the physical building of K’NEX with the digital world that we know kids love to play in.

“Thanks to our partnership with Dubit, the K’NEX Ride It app now fully immerses kids into our Thrill Rides experience where their imaginations come to life in virtual and physical reality.

“We are excited to see how kids Build It, then Ride It.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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