Dungeons & Dragons is “ripe for global eSports competition,” says Hasbro CEO

Dungeons & Dragons, the fantasy role-playing board game is seeing its best year ever, Hasbro’s chairman and CO Brian Goldner has revealed.

In an interview with CNBC, Goldner stated that “people are more into Dungeons & Dragons today than ever before,” adding that players are “re-engaged with that brand because it’s a face to face game.”

“It’s immersive and it’s a game that people really enjoy playing with one another,” he added.

The interview followed an earlier announcement from Hasbro that it is planning a crossover between Dungeons & Dragons and Magic: The Gathering this autumn, which stated that “gamers and fans are going to be very excited about what’s coming.”

A suite of digital games will follow to accommodate the modern gamer, while Goldner has underlined a goal over time to build fantasy games like Dungeons & Dragons and Magic: The Gathering into eSports properties “ripe for global esports competition.”

Earlier this week Hasbro revealed a seven per cent dip in net revenue for Q2 compared to the same period last year. It pointed at the collapse of Toys R Us as the major factor, but said it was on track to overcome the retailer’s demise by 2019.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Panini ‘working hard to get stickers into the UK’ following high demand for its Premier League Collection 2021

Panini UK has ‘been taken aback’ by the demand for the new Premier League Official …