Cutie Fruities makes impressive US debut ‘signalling successful UK launch next year’

A range of collectable fruit shaped plush said to be selling for up to twice its RPP in the US is making its way to the UK market next spring/summer.

Cutie Fruities has laid some strong foundations with fans in the US and according to the distributor, Kids@Play ‘will be arriving in the UK and Eire as soon as production capacity allows.’

The collectable plush products launched with Walmart in June and eBay is already selling products twice the retail purchase price. The US sales have so far exceeded expectations.

Kids@Play managing director, Nathaniel Southworth, said: “We have been previewing retailers to plan for a spring/summer 2019 launch. I am delighted to confirm that Cutie Fruities will be TV advertised through the spring/summer season. We are always looking for signals that lines will work and the stats from the US are hard to argue with – the TV ad on its own has had in excess of 350,000 views on YouTube.”

A campaign focused on unboxing and sampling began mid June and combined views have surpassed two million with one recent video securing nearly one million views within a week.

Kids@Play plans for Cutie Fruities stock to be available from December this year. Prices start at £5.99. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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