Unboxing and product demos new focus for UK retailer with The Entertainer Squad

The Entertainer has launched a new initiative to bring toy trends to life for young audiences with through a dedicated digital entertainment outfit, The Entertainer Squad.

The Squad has been created as an extension of any of The Entertainer’s in-store teams as the quartet (Frankie, Rory, Izzy and Jake) take part in unboxing videos and online product demonstrations.

They will also contribute to the creation of a hub of fun content on The Entertainer’s Facebook and YouTube channels designed to encourage children to explore new ways of playing, further cementing The Entertainer’s position as a destination for play.

Katie Gritt, social media content and PR manager at The Entertainer, said: “The Entertainer Squad is a completely new concept for us, recognising that our customers want to be updated on the latest toy trends and crazes in a fun and engaging way and we are really excited to introduce our customers to the team.

‘We know that reviews and demonstrations are hugely important when it comes to children choosing their next favourite toy, so we want to provide them and their parents with engaging content that introduces the latest toys and trends.

‘And, with six weeks of summer holidays on the horizon, what better time to launch the new team?” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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