The Insights People to take stage at Kind + Jugend this year

The Insights People’s CEO, Nick Richardson is to speak at Kind + Jugend 2018, the European event focused on the baby and toddler market.

Taking place in Cologne, Germany, Kind + Jugend is one of the world’s leading international trade fairs focused on premium baby and toddler products, with more than 1,200 exhibitors from 50 countries.

The show also welcomes more than 22,500 trade visitors from around the world.

Richardson will take the platform this year to showcase the unique, real-time data The Insights People are generating about the eco-systems of both children and parents through the company’s Kids Insights and Parents Insights portals.

Parents Insights analyses data from 200 different expecting and new parents each week, enabling brands to measure real-time trends and consumption.

Using The Insights People’s proprietary AQuA technology, Kids Insights surveys 400 kids, tweens and teens each week to provide brands with real-time insight.

Richardson will be speaking on both days of the Kind + Jugend event.

“We’re delighted to have been asked to present some of our data and insights at one of the industry’s most important events. It’s fair to say that in today’s fast changing world, access to statistically robust and real-time data has never been more important.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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