Qualatex celebrates sales surge for Jurassic World: Fallen Kingdom ballon range

Qualatex is celebrating a surge of strong sales for its Jurassic World collection following the blockbusting release of the sci-fi film Jurassic World: Fallen Kingdom.

The movie is the fifth instalment in the Jurassic Park franchise and reached over $148 million at the box office in its opening weekend, making it the second most successful opening for a Universal film of all time.

The feature film enjoyed the number one film slot in 67 different countries, including the US, Brazil, Australia and Mexico.

The successful of the release has since been reflected in sales of the new Jurassic World: Fallen Kingdom range from Qualatex. The balloon experts is now citing ‘great initial results’ across its giant 38” Raptor Microfoil shape and the 18” Raptor round Micorfoil balloon depicting images of the film’s dinosaurs.

“We are enjoying strong demand for our new Jurassic World range,” said Julie Dommett, head of marketing for Pioneer Europe. “As well as being perfect presents for dinosaur lovers, the products also lend themselves perfectly to retail windows and in-store displays due to their eye-catching designs, making them an ideal choice for all party and giftware retailers looking to make an impact in store.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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