Slime brands reassure retailers following damning chemical reports from Which?

A report from the consumer watchdog Which? detailing a fleet of hazardous slime brands has elicited a response of reassurance from companies operating safely within the market.

Zimpli Kids and Canal Toys have both issued statements of reassurance to retailers and consumers that its own brands of slime products strictly adhere to all regulations and testing requirements when it comes to the popular goo.

A total of eight slime brands have been pulled from the online giant Amazon in the last day following a round of testing that revealed them to contain as much as four times the safety limit levels of the chemical boron.

The brands and the retailer have come under fire as Which? issued a warning to parents to avoid the named brands for the excessive use of the chemical – one linked to impaired fertility and harm to unborn children in pregnant women – within its products.

Following the report, Canal Toy, the team behind the DIY Slime products has reassured its retail partners that ‘not only are its So Slime DIY kits safe and simple to use, but they fully comply with all regulations and testing requirements,’ while Zimpli Kids has highlighted that its products contain no traces of boron or any harmful substance.

Paul Clark, head of UK for Canal Toys, said: “We take the safety of all our products very seriously with significant investment into product testing and development.

‘Everything we produce passes stringent safety standards to ensure the children playing with our products are completely safe. We fully support the Which? report and Amazon’s decision to delist uncertified brands and products.

“Working together with our retail partners, we want to let children have fun, confident that the ingredients they are using are completely safe.”

Meanwhile, Zimpli Kids’ own range including Gelli Baff and Slime Baff brands have been picked up for use within educational programmes, a matter that according to the firm’s head of marketing, Jessica Coy, highlights the safety of the products.

“Educational bodies are phenomenally careful when choosing products to be used in nursery’s and schools,” she told ToyNews. “We are very proud of the fact that every major educational distributor in the UK has been buying our main products for many years, using them in sensory play and development.

“We would like to reassure all of our customers that our Slime Baff Slime Play and our entire range is 100 per cent safe for children, containing no boron whatsoever.”

Among those that were found to contain dangerous levels of the chemical, the worst was Toysmith Jupiter Juice with 1,400mg/kg, far exceeding the permitted level of 300mg/kg.

It was followed by CCINEE Pink Fluffy Slime with 1,000mg/kg and Cosoro Dodolu Crystal Slime Magic Clay with 980mg/kg.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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