Funko signs with Epic Games for first Fortnite toys and collectables

The pop culture products specialist Funko has struck a new deal with Epic Games to create a range of Fortnite toys and collectables.

In a deal brokered by the licensing agency, IMG, the new Fortnite branded collection will feature more than ten different product lines including Funko Pop figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP apparel and more.

Fortnite has soared into the public eye due to its huge popularity among the gaming community. The title from Epic Games allows players to drop into a massive 100-player PVP Battle Royale.

Throughout the game, players can craft and loot in giant worlds where no two games play out the same. The Funko raft of products is scheduled to hit shelves in time for Christmas.

“We are thrilled to collaborate and partner with Epic Games to create the inaugural Fortnite product collection and to bring these characters to life for the first time,” said Brian Mariotti, CEO of Funko.

‘This collection will be a true celebration of Fortnite’s incredible popularity and cultural significance, and we believe our Funko Fortnite collectables will strongly resonate with fans of the game.

“We look forward to expanding this collection and combining our leading product capabilities with our strong retail platform. Ultimately our goal is to create a powerful merchandise strategy for the Fortnite brand, as well as bring these amazing collectables to fans around the world.”

Mark Rein, vice president of Epic Games, added: “We are all big fans of Funko’s collectables, so we were thrilled when we had the chance to partner with them on the Fortnite collection. We hope our players are as excited as we are about all of the cool stuff that’s on its way.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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