Flair has detailed the major marketing plans around the launch of its new pre-school master toy line for Disney’s Puppy Dog Pals.
The collection officially launches at the end of July and will be supported by TV, YouTube Kids pre-roll, kids’ press, an interactive microsite campaign with Tiny Pop, social media outreach and campaign with influencers.
It’s a robust marketing campaign for the range of toys that spans plush, collectable figures, pocket money lines and more.
Puppy Dog Pals is a Disney Junior TV series that first aired in January this year and follows the adventures of the puppy characters Bingo and Rolly. Plush toys will be an essential part of the line up with an assortment of bean plush, interactive Pet & Talk Pals with sounds and phrases and Adventure Pals feature plush.
The collection will be rounded out with collectable figures at a range of prices from pocket money to a deluxe figure set.
Emmanuelle Cadet, head of marketing at Flair, said: “We have had great retailer reaction to our Puppy Dog Pals collection and want to make sure their commitment to the brand is echoed in our marketing support.
“Reaching both the fans and their parents through multiple layers of activity is key to this strategy and to the success of this line.”