HRD launches cuddly JCB plush, and it has moving parts

JCB Kids has secured a new partnership with High Resolution Design to launch a new line of JCB plush for youngsters.

HRD is the name behind a line of licensed product ranges, working with brands like Thunderbirds, Transport for London and Pringles to develop unique lines of plush toys.

The new JCB 3CXZ Backhoe Loader plush features moving parts and high detail as well as soft fabrics. The storage pouch in the rear opens up to accommodate a collection of toys.

“JCB is a fantastic brand with a vast amount of heritage, so we are thrilled to launch our new JCB product range,” said Joel Berkowitz, director at HRD.

“For a brand synonymous with rough and tough vehicles, we had to ensure we brought the essence to life in our plush range. By adding moving parts and storage to high quality plush, we feel we have delivered a very exciting offering which kids will love to cuddle.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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