LED light construction brick range, STAX is embarking on a PR and marketing campaign to support its UK launch with the help of Playtime PR.
Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.
The agency was appointed by STAX Europe and its CEO Arno Fluitman.
Fluitman said: “The Playtime team brings a wealth of experience for supporting and launching fresh new toy concepts to the market. Our light STAX LED brick now has sub brnads of its own and we will be working closely with Playtime PR to help further drive awareness of the range and growth of the business.”
Activity will focus n the STAX Hybrid launch alongside additional support for the STAX System and STAX Junior brands.
Playtime PR’s founder and managing director, Lesley Singleton, added: “The STAX portfolio has been massively successful in bringing a light-up system to construction toys. Building with lights is such an inviting and inclusive experience – it’s a fantastic, simple concept that adds a completely new dynamic to construction play.
“The new STAX Hybrid even has sounds adding yet another phenomenal layer of detail to builds. We’re blown away with the range and can’t wait to get started.”