Zuru celebrates ‘huge month of trading’ posting 77 per cent increase

Global toy firm Zuru is celebrating a huge month of trading, having seen a 77 per cent increase year on year to end of May 2018.

The result has seen Zuru reach the number six manufacturer, behind only Mattel, Hasbro, LEGO, Spin Master and MGA.

The manufacturer has seen vast success with its Bunch O Balloons brand, a line that has become the top selling item in Outdoor and Sports Toys, and number one selling item in overall toys in the US.

It is now the fifth largest brand behind Marvel, Barbie, Star Wars and Nerf.

Zuru’s US operation has put the recent sales drive down to rising temperatures across the pond.

Meanwhile, its 5 Surprise entered the Top 50 List for the first time in the US.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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