Spin Master to sell direct to retail across Europe from next year

Canadian toy and entertainment company Spin Master is to sell directly to retailers in Russia, Switzerland, Austria and Greece from next year.

The move is the latest step in Spin Master’s on-going international expansion.

Spin Master has formed the subsidiary Spin Master Rus, based in Moscow, and will begin direct distribution in Russia in early 2019. Andrey Savchenko, general manager of Russia, will oversee sales and marketing activities.

The company will service the Swiss and Austrian markets through its existing office in Germany, while the Greek market will be serviced through Spin Master’s office in Italy.

The company has highlighted these territories as representative of key market penetration opportunities that will support the company as it increases scale outside of North America.

Spin Master saw its fiscal 2017 revenue increase by 34 per cent to $1.55 billion and gross profit for the full year was also up 34 per cent to $800.5 million.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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