MGA’s Little Tikes welcomes new senior brand manager to UK team

Toy manufacturer MGA Entertainment has appointed a new senior brand manager for the UK Little Tikes team.

Simone Inskip has joined the UK toy brand at what the firm has highlighted as an ‘exciting time,’ going from strength to strength following its website relaunch and record sales this year.

With almost ten years marketing experience under her belt, Inskip initially joined the world of marketing through the fashion industry working for leading brands such as Fossil Group and New Era Cap Company.

She now joins an array of toy experts with plans to expand the strong team further.

Michelle Lilley, head of marketing at Little Tikes, said: “Simone has impressive knowledge of the marketing sphere with nearly 10 years of experience. Her most recent role as the digital and retail marketing manager for New Era makes her a very accomplished professional.

“Like toys, fashion is a booming marketplace and we’re looking forward to implementing Simone’s valuable learnings into the Little Tikes strategy. I’m delighted to welcome Simone to my team and look forward to see where her involvement takes us.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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