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The Toy Retailers Association details DreamToys 2018

The Toy Retailers Association and the DreamToys selection committee have confirmed DreamToys 2018 will be held on Wednesday, November 14.

The DreamToys event will return to its usual home at St Mary’s Church in Marylebone in London.

DreamToys is the major media initiative run by the Toy Retailers Association and supported suppliers from across the industry and is recognised as the most authoritative predictive list for the top toys for Christmas.

Newly appointed TRA director general, Natasha Crookes, said: “We are delighted to confirm the date and location for this year’s DreamToys event. DreamToys is a truly collaborative event that benefits retailers and manufacturers alike.

“DreamToys 2017 achieve a value of more than £7 million in media and social coverage at a vital time for the toy industry and we look forward to continuing to promote the toy industry to the Christmas gift market.”

Selection of the DreamToys list is carried put by an independent panel of retailers based on individual products that are in general distribution by the time DreamToys launches.

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