Entries are now open for the Dad’s Choice Awards 2018, with a closing date of Friday, September 28.
The event – now in its sixth year – is billed as the only UK awards dedicated to fathers and their children.
This year, there are 20 different categories that manufacturers can enter, including puzzles, educational/STEM, models. Fun toys, outdoor games, travel games and ride-on vehicles.
An experienced team of Dad’s Choice super testers will put each toy through its paces and only those that meet the critical standards of the Dad testers and their children will win a coveted award.
Every entry will be matched to a Dad’s Choice tester with children of the right age. The samples sent out to the super testers are evaluated on their creativity, fun factor, value for money and whether they live up to the hype on the box.
Winning products will be promoted via a PR campaign which is included in the admin fee of the entry. Last year’s winners featured across Bauer Media, parenting blogs, women’s lifestyle and newspapers.
David Ross, founder of Dad’s Choice Awards, said: “We have already been contacted by our Super Dad testers who are ready to find out which entries they will be testing. Over the last six years, our Dad’s children have grown to look forward to this task.
“Following last year’s huge number of entries, we have recruited more testers than ever before. Dad’s spending time with children playing, making and building creates life long memories which is what our awards are all about.
“Every single entry proves that there’s plenty of choice out there that dads will love. We have had support form amazing brands over the years including VTech, Spinmaster, John Adams, Flair, Character, Playmobil, Banangrams and Ravensburger. We cannot wait to see what 2018 has in store for our dads.”
The Dad’s Choice Awards 2018 are open to any toy, game, puzzle, app, electronic device which meets the category criteria. Toys must be available to purchase in the UK and for sale between January 1 and December 31 2018.