Moose Toys taps Smyths for exclusive UK launch of Treasure X

Moose Toys has tapped Smyths Toys Superstores for the exclusive UK launch of its new collectables line, Treasure X this summer.

The range is ‘set to capture imaginations’ when it launched globally this August through its multi-layered unboxing process complete with a final surprise reveal. Fans will be challenged to dig their way through each kit to uncover the gold-plated treasure inside.

Each kit will feature one of 24 high quality, collectable action figures, each with their own distinctive weapon, which they can assemble and add to their collection.

The range has been designed to give kids ten levels of adventure throughout the unboxing experience.

‘We are so excited to finally be able to share this amazing new toy with our fans,” said Ronnie Frnakowski, CMO at Moose Toys. “The anticipation and overwhelming interest from retailers around the world has been building since we first previewed it at this year’s toy fairs.

“The launch of Treasure X shows that product development within the toy space continues to become more and more exciting and innovative. Brands are doing what they can to stand out from the crowd and we know that we have done exactly that with Treasure X.”

Treasure X is already being touted as a potential top toy of the year and has started to appear in early holiday gift guides around the world.

Treasure X is on sale early at Vat19.com in the US and Smyths in the UK. It will be rolling out to toy stores around the round this August.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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