Bulldog Licensing has been named the UK and Eire licensing agent for Sesame Workshop’s iconic children’s brand, Sesame Street.
It comes as Sesame Workshop looks to strengthen its brand’s licensing programme across Europe, tapping J&M Brands for the Benelux region.
The agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories.
They will also manage collaboration partnerships for the brand’s 50 anniversary in 2019.
“The Muppets of Sesame Street have the power to engage and entertain fans of all ages,” said Risa Greenbaum, assistant vice president of international media business, Europe, Sesame Workshop.
“As we gear up for our 50 anniversary, we will continue to use the unique appeal and humour of our iconic brand to create innovative products and experiences for a new generation.
“Bulldog Licensing and J&M Brands’ expertise, resources and enthusiasm will be integral to growing Sesame Street in the UK, Eire and the Benelux.”