Toymaster’s Ian Edmunds undertakes cycle challenge for Parkinson’s UK

Toymaster’s Ian Edmunds is embarking on a personal Everest, a 46 mile bike ride to raise money for Parkinson’s UK.

The buying group’s MD is tackling a ride around London on July 29 this year in an effort to raise money for the UK charity and its on-going care for those diagnosed with Parkinson’s as well as the research to find a cure.

“Some of you may know that my mum suffered with this awful disease for many years prior to her untimely death and, unfortunately, I have no doubt some of you will have seen Parkinson’s affect the life of someone you know,” said Edmunds via his Virgin Money Giving page.

“Some of you may think [46 miles] is not really a challenge, which only proves you are not aware of my level of fitness. To do this seemed like a good idea at the time when my mate Mark suggested it (after the odd pint or three) and I agreed, it seemed like the right thing to do.

“I do a fair amount of cycling but never 46 miles in a day.”

Edmunds is looking to raise £1,000 for the UK charity, so far hitting 69 per cent of the goal with £690 and counting.

To support Edmunds in his effort, view his Virgin Money Giving page here

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel welcomes Oxford Vaccine professor Dame Sarah Gilbert to its Barbie Role Model line-up

Vaccinologist and a member of the team behind the development of the Oxford vaccine, Professor …