Is Click Creations’ own IP, Bijou Bracelets the next playground craze?

Click Creations has launched its own collectable IP that it believes will be the playground accessory of the summer.

This week, the firm has over seen the launch of Bijou Bracelets, a range of colourful and interchangeable beaded bracelets that have been designed to get kids swapping and creating their own accessories.

There are 12 colours to collect in the range including a Limited Edition Glow in the Dark with each blind bag containing a bracelet with a clasp for swapping around beads to create unique combinations.

Luke Hillier, chief operating officer, Click, said: “We’re tremendously excited about this, our own IP and are confident that the Bijou Bracelet has all the characteristics to become the next playground accessory craze.”

Bijou Bracelets are priced at £2.99 per bag.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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