Foye Pascoe named BTHA chair and Jeff Taylor celebrated at BTHA Industry Day

Hasbro’s Foye Pascoe was named the new chair of the BTHA and Arena Azure’s Jeff Taylor was awarded for his fundraising efforts at this year’s BTHA & TRA Industry Day.

Members of the industry gathered at the Great Fosters Hotel in Surrey to recognise the contributions made by Taylor that, over the past nine years, have totalled £407,000.

Foye Pascoe, chair of the Toy Trust, said: “Jeff has been a fantastic support to the Toy Trust over many years. His has been a contribution that the Charity Committee has always valued but has not been as well known by the wider industry at large until today.

“Jeff has been instrumental in generating and sourcing free air time from many media companies for the annual Toy Trust Media Auction that generates significant funds each year for disadvantaged children.

“The media companies themselves have been hugely generous and the toy companies participating have been tremendous. Without Jeff’s pivotal role, however, in connecting these key partners, this vital venture would simply not have happened. Jeff has truly made an outstanding contribution to the Toy Trust and our thanks go t him today.”

More than 100 people from across the toy trade attended this year’s Industry Day where presentations were held by Dame Stella Rimington DCB MA, former director general of the Security Service (MI5), and Don Williams from KPMG, who provided an update on current retail trends.

Elsewhere, Hasbro’s Foy Pascoe was named the new chair of the BTHA, taking over from Character Options’ Jon Diver.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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