Hints at TRU Iberia management takeover emerge as Isaac Larian returns to Twitter

The industry’s favourite social media personality and CEO of MGA Entertainment, Isaac Larian has taken to the platform again to tease of yet another rescue bid for the Toys R Us brand.

According to posts across Twitter and LinkedIn, Larian has been privy to information regarding a possible management takeover of Toys R Us across France, Spain and Portugal.

Larian’s post read:

#Savetoysrus: I just heard good news from Jean Charretteur (the GM of TRU Iberia) that he’s close to do a management take over and save TRU in France, Spain and Portugal. This is GREAT news and I hope the hedge funds are reasonable with him so the same thing that happened to TRU in the USA doesn’t happen in Iberia.

Earlier this year, Larian was the instigator of a Save Toys R Us movement, a crowdfunding campaign with the aim of saving the toy retailer from administration.

The campaign was abandoned after multiple bids were rejected.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Pokémon takes over Harrods toy floor with 25th anniversary pop-up

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built …