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GameStop details plans to grow toys and collectables division, ThinkGeek

GameStop has detailed its plans to grow the toys and collectables arm of its business, ThinkGeek amid the appointment of a new VP for the division.

Retail buyer veteran, Dawn Henry has been appointed to the role with the remit of accelerating the division’s growth.

She will report to senior vice president Janet Bareis, who is responsible for developing and supporting the company’s overall strategy and merchandising operations within the growing collectables business.

Henry boasts many years expericne in retail and merchandising. Before joining ThinkGeek she spent eight years at Walmart Stores in a variety of senior buyer roles and before that she spent ten years working for companies such as Olin Winchester, Georgia Pacific and Lucent Technologies.

“Adding a seasoned toy and licensed retail merchant such as Dawn to our team demonstrates our continued commitment to further accelerate growth of our global collectables business,” said Bareis.

“Having worked with Dawn while I was at Walmart, I know first hand how fortunate we are to have such an accomplished and innovative merchant leading our ThinkGeek division.”

This is the latest move in GameStop’s planned expansion strategy. The company also recently added Kris Ventura as vice president of collectables merchandising.

The company is currently considering a potential buyout, it was reported last week. It has struggled in recent years with the growing popularity of digital games and streaming, and with the competition of online retailers such as Amazon.

The company reported a net loss of $105.9 million for the 2017 fiscal year.

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