Little Tikes races into Silverstone to showcase Wheelz and Flyerz ranges

Little Tikes recently held an exclusive press and influencer event at the iconic Silverstone race track to showcase its Wheelz and Flyerz collection.

On the day, the brand took over parts of the new £27 million paddock to kick off a series of marketing campaigns for the year, which will highlight its Remote Control and heritage Coupe ranges.

A selection of high tier press and influencers were invited to spend the day with Little Tikes to experience an exclusive tour of the track including control room, podium and pits.

To highlight its Flyerz range, guests were treated to a private helicopter ride over the track.

“The Little Tikes Wheelz and Flyerz ranges are fantastic RC products for that important pre-school age range,” said Michelle Lilley, head of marketing for Little Tikes.

“The My First Flyer and Tyre Twister Lights are key drivers for the brand this year and we wanted to support them with an exciting campaign which appeals to children and big kids – parents.

“The partnership with Silverstone highlights the fun that can be had when spending time with your children and supports our continuous aim to inspire imaginative play.”

The ranges will also be supported with full press outreach and a digital and social media campaign.

Check out a video of the action-packed event below:

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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