As World Cup 2018 kicks off, Heliball Footy Flyer ‘could be toy of the summer,’ says Wow Stuff

With World Cup 2018 season due to kick off today, Wow Stuff is going football crazy with what it believes could be the toy of the summer.

According to the firm, the new Heliball Footy Flyer has been ‘flying off the shelves’ of retailers up and down the country as the country prepares for England’s first World Cup 2018 Russia match next week.

The Footy Flyer is a miniature drone that adds a modern twist to the game of ‘keepy uppys,’ and has enjoyed ‘significant success at retail since its launch in March this year.’

“We are thrilled with the fantastic reception the Footy Flyer has received from football fans across the country,” said Richard North, CEO of Wow Stuff.

“Since the product launched just three months ago, it has literally been flying off the shelves, with some retailers struggling to keep up with demand. It is set to be a summer of football with excitement for the World Cup reaching fever pitch, and the feedback we have received so far confirms that Footy Flyer is set tot be the must-have football toy this season.”

Based on the popular LED Heliball, the Footy Flyer challenges players to keep the ball in the air without actually touching it. It uses proximity sensors to soar upwards when players place a foot or knee beneath it and auto-descend back down after each virtual kick.

Fans can also customise their Footy Flyer with their favourite international team using the sticker sheet included. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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