Spielwarenmesse is poised for major change as it heads in to 70 anniversary next year with the introduction of the new product group, Electronic Toys.
The category will make its debut at the 2019 event – running from January 30 to February 3 – amid a number of restructured and reconceptualised product groups.
In a short space of time, technology and electronics have become firmly established within the toy sector. The move has been billed as Spielwarenmesse’s direct response to the evolution of the space.
The move means that innovative products from this segment will now be exhibited in their very own hall for the first time.
Smart toys and virtual games will be found alongside construction sets for programmable robots, electronic educational toys, RC vehicles and drones. The product group will be hosted in Hall 4A.
The foundation for the new segment was laid by the popular Tech2Play activity area, one that since its premiere in 2017 has evolved into a major highlight for visitors.
Ernst Kick, CEO of the Spielwarenmesse sees the move as an important step forward.
“The number of exhibitors in this sector is continually on the rise. By establishing this new area, we are creating a bespoke and fitting environment for them. This decision also enables the Spielwarenmesse team to respond to growing demand among existing exhibitors for a larger stand area.
“The new concept has already been warmly welcomed by many reputed companies. Besides Silverlit from Hong Kong and the Austrian Stadlbauer Group, German company Jamara is also movingto Hall 4A. Similarly, Spin Master, the globally operating toy maker from Canada, has been exhibiting its innovations in three different product groups but is now switching to a single location in the Electronic Toys category.”