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The 10th annual Rainbow Toy Awards 2018 now open for entries

The Rainbow Toy Awards 2018 are now open for entry, this year celebrating ten years of judging some of the best toys available in the UK.

For a decade, the Rainbow Toy Awards has opened its doors to entrants with new launches or relaunches from across the prior 12 months in order to celebrate excellence within the toy industry.

Award winners and highly commended products each year are featured in the live online ceremony at rainbowawards.co.uk and also in various consumer publications, as well as parental websites and blogs.

Rainbow Toy Awards managing director, Peter Dawson, said: “We never know which toys will win an award, as they are voted for by the children themselves, and we’ve certainly had a few surprises over the years.

“Children are the most brutal of critics, and so to win a Rainbow Toy Awards is a real accolade.”

Rainbow Award accredited Toy Testers test the toys and report back on playability, packaging, eco-friendliness, longevity and more. The awards are chosen by the children, making the award logo an extremely credibl piece of marketing for any company.

The Rainbow Toy Awards are open for £125 per entry per category.

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