Crayola has teamed with Outright Games for the latest expansion of the arts and crafts franchise, this time taking it in to the video gaming arena.
Fresh off the back of announcing a new make up line exclusively with ASOS, Crayola is going digital via the new title, Crayola Scoot.
The game was announced at this year’s E3 in the US.
The game sees players create and customise their own Crayola Scoot characters as they embark on a journey to become scooter legends by performing tricks and jumps to splash colour across the in-game world.
“We are eager to give a hands-on look at Crayola Scoot for the first time at E3,” said Terry Malham, CEO of Outright Games. “This imaginative and colourful game is filled with surprises that we have been looking forward to revealing.”
Warren Schorr, vice president of business development and global licensing at Crayola, added: “Crayola stands for creativity and self-expression for people of all ages. Whether creating in the physical space or playing in the interactive space, our mission is to spark creativity.
“Crayola Scoot brings our mission to life in an entirely new space. We are very excited and proud to be part of expanding the brand mission beyond the page and into the interactive space.”
Crayola Scoot will release for Nintendo Switch in North America on October 23rd and in Europe on October 26th.