Former boss of Mattel’s UK outfit and industry veteran, Dominic Geddes has been named the non-executive director of HTI.
Geddes joins the firm as it prepares for ‘further expansion and growth’ over the course of the rest of the year and beyond.
John Hutt, HTI principle, has welcomed Geddes to the new position with the company.
“Dominic has a wealth of experience in the toy category with over 30 years of industry experience,” he said. “His most recent role as the Mattel UK, Nordic and NL country manager makes him a well-rounded professional and one we are excited to have on board.
“He will be working with a team of directors to sculpt a clear strategy and support sales and marketing on a range of projects. I am delighted to welcome Dominic to HTI and look forward to seeing where his involvement leads us.”
HTI’s brands include Evo and Teamsterz as well as an extensive licensing portfolio of some of the biggest children’s brands, including Peppa Pig, PAW Patrol, PJ Masks and My Little Pony.