“Power Rangers has been under leveraged and undervalued”: Hasbro’s Goldner confirms new movie intentions

Hasbro has confirmed its intentions to produce a Power Rangers movie, having recently acquired the popular franchise from Saban.

Hasbro’s CEO, Brian Goldner revealed the firm’s intent in a speech about the acquisition of Power Rangers to attendees at the Bernstein Thirty Fourth Strategic Decisions Conference in New York.

He highlighted that he felt Power Rangers had previously been a vastly underleveraged and undervalued brand, one that could be exploited far better now it falls under Hasbro’s ever-growing remit.

Hasbro has had previous experience in bringing toy lines to the movie space at varying levels of success through its own Transformers, My Little Pony and GI Joe brands.

“We have now announced the acquisition of Power Rangers,” Goldner said, adding that Hasbro intends to “plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products to do so globally.”

He added: “We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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