Jumbo’s new Incredibles II puzzle range is ‘perfect fit for young fans this year’

Jumbo is calling on the efforts of Disney-Pixar’s Incredibles II to revitalise the children’s licensed puzzles space this season.

Ahead of the release of the upcoming blockbuster and sequel to Disney’s 2004 hit The Incredibles, Jumbo is releasing two new children’s puzzles in time for the film’s July 13 cinema bow.

Both puzzles in the new line feature images of the popular superhero family, Bob, Helen, Violet, Dash and Jack-Jack across a 100 XL and 200 XL piece format.

Both puzzles are aimed at children aged five to seven with extra-large pieces, a higher piece count and larger size of the finished puzzle.

Recent months have seen Jumbo make no secret of the dip in sales of its children’s licensed lines, finding success through its vastly popular adults ranges including Wasgij and Falcon De Luxe – brands that have sold steadily across both brick and mortar retailers as well as online platforms such as Amazon.

“We are thrilled to have launched these new Incredibles II children’s puzzles,” said Steven Russell, marketing manager at Jumbo Games.

“This movie has been a long time coming, and we’re certain that our offering will be a perfect fit for young fans and make great additions to retailers’ offering for the movie.”  

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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