The Entertainer raises £750,000 through Payroll Giving initiative

The Entertainer has raised £750,000 for charity through its Payroll Giving initiative, a campaign it launched in 2011 in order to make it easier for employees to make donations through their pay.

Over half of employees at The Entertainer are now giving regularly to 180 different charities in the UK from their own pay and the company matches every donation pound for pound.

Employees new to the scheme are afforded an additional £25 for their chosen charity when they first sign up.

The initiative was launched off the back of reports that charities lose around £600 million in unclaimable tax each year ensuring that it provides 100 per cent tax effective donations for all givers.

As a result of the money raised, The Entertainer will be one of the first companies from this year’s National Payroll Giving Quality Mark Awards to receive the new Diamond award for its ongoing success. The retailer was previously awarded Best Sustained Scheme in the Medium Sized Employer category and the Best Overall Campaign at the 2017 national Payroll Giving Excellence Awards.

Gary Grant, founder and chairman of The Entertainer, said: “Giving back is very important to The Entertainer which is why each year we donate ten per cent of our profits to a number of children’s charities and organisations.

“We also encourage all of our employees to support a charity of their choice in whatever way they can, and we are absolutely thrilled to announce that we have raised £750,000 together.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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