University Games acquires Flickin’ Chicken creators The Haywire Group

The San Francisco-based game and puzzle company, University Games has acquired The Haywire Group, the team behind titles such as Flickin’ Chicken and Pizza Party.

Haywire was founded in 2005 by Barbara and Michael Fisher as a place where they ‘could improve the lives of kids around the world through game play.’

The firm has introduced dozens of games directed at helping kids develop their fine and gross motor skills, reading, early math and critical thinking skills. In 2017, haywire broadened its scope with the hit trivia game Are You Dumber than a Box of Rocks? targeting family gaming.

Under the acquisition, University Games will now look to expand the reach of the Haywire product line to include international markets in Canada, UK, Australia and New Zealand in 2018 and then additional international markets in 2019.

“We are honoured to have the great assortment of games from The Haywire Group join our stable at University Games,” said University Games founder, Bob Moog.

“I hope that the rest of the world enjoys Flickin’ Chicken as much as I do, and who doesn’t like a good game of Shaboom?”

Along with their creative team, both Michael and Barbara Fisher will continue to be active in the game industry under Haywire’s sister company Grand Prix International and its newly expanded Design and Development Services.

Michael Fisher, added: “For The Haywire Group, we look forward to our collaboration with University Games to broaden our reach internationally and expand our mission to help kids learn and develop as people.

“University Games shares our original goal of mixing learning and fun.”

University Games is now active in more than 60 countries where it develops, markets and distributes board games, puzzles, STEAM products and pre-school activities.

The Haywire Group is now the firm’s 12 acquisition as it continues to expand its global reach and product portfolio.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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