The latest addition to the StikBot range has already seen ‘huge demand,’ says distributor Brainstorm, as retailers rejoice the new Mega Dinos collection.
A new, larger version of StikBot, the Mega Dinos range comes in three dinosaur breeds as well as the impulse line StikBot Dino Eggs, a pocket money version of the toy that includes 24 different StikBot Dinos to collect.
To support the new line, Brainstorm is focusing on a 360 degree marketing programme to support retailers in maximising sales. In addition to TV advertising across key TV channels, Brainstorm has a range of CDUs and FSDUs for retailers to take advantage of.
The firm is also rolling out its consumer PR activity from now until Christmas 2018 with children’s magazine promotions and competitions as well as extensive social media outreach across its various channels, with reviews from influencers.
A dinosaur themed Twiter party will take place on June 14, highlighting not just the StikBot Dino collection but other dinosaur products from the Brainstorm Toys range.
“StikBots continue to be a bestseller for us and a real success for retailers in store thanks to its versatility as a toy line,” said Debra Tiffany, marketing manager at Brainstorm.
“As well as being a brilliant impulse and collectable toy, it also offers something that many lines of this genre don’t have which is limitless play possibilities. With the StikBot free app, a child has the ability to use their imagination to create amazing animations.
“Our opening TV campaign for the StikBot Dino range is perfectly timed given the new Jurassic World: Fallen Kingdom film launch next month. It’s all about dinosaurs this year and StikBot appeals to a whole new fan base.”