Wow Stuff to conjure up Wizarding World at Distoy London this year

Wow! Stuff is heading to Distoy London next month to showcase its long-awaited Wizarding World of Harry Potter line to UK distributors.

The new range features products inspired by both Harry Potter and Fantastic Beasts, including a Light Painting Wand that creates special effects and a Magical Golden Snitch that flies without use of propellers.

Wow Stuff has worked closely with Warner Bros Consumer Products on the development of the new range to ensure the products capture the essence of the Wizarding World.

The reaction from the market has been among the ‘best Wow Stuff has ever seen,’ according to the firm.

Kenny McAndrew, director of NPD, Wow Stuff, said: “We are extremely excited to be working with Warner Bros Consumer Products on a new Wizarding World range of tech-enabled products and we are looking forward to showcasing the collection at Distoy.

“We are huge fans of the Wizarding World and our passion is building innovation that is magical, so this partnership is a pretty good fit. Bringing the brand to life in an all-new way, we are confident these products will resonate strongly with fans worldwide.”

Wow Stuff has previously won The National Business Award for Innovation and continues to invent and manufacture its own products. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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