Pocket.watch unveils new toy partner line up for its digital franchise line up

Kids’ media brand Pocket.watch has unveiled a new line-up of major electronics, toys, games, activities and bath and bedding licensees.

The firm celebrates the new digital stars, franchises and formats of today and has signed a swathe of six new agreements to extend its reach and the reach of its YouTube creator partners into new consumer product categories.

Youtube creator partners include the likes of Ryan ToysReview, EvanTubeHD, JillianTubeHD and HobbyKidsTV.

Pocket.watch will work alongside Kid Design, Orb, Buffalo Games, Brainstorm Products, Taste and Franco Manufacturing to launch toys, games, bath products, cosmetics, bedding and more.

‘We are thrilled to be entering the next phase of growth in our licensing strategy. Working alongside leading licensees Franco Manufacturing, KidDesign, Orb, Buffalo Games, Taste and Brainstorm Products, we are introducing great new product lines incorporating some of the biggest franchises for kids today,” said Pocket.watch CEO Chris M. Williams.

Pocket.watch Toys will introduce a line of Ryan Toys Review kites, gliders and parachutes created by Brainstorm Products, while Pocket.watch Games will see the launch of the board game and card game, Watch this Game from Buffalo Games.

The new licensing agreements shore up a busy past couple of months for Pocket.watch.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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