Global gift designer Paladone will be the first company in the world to bring biodegradable plastic to the gift trade.
The firm has launched a range of giftware using Breakdown Plastic technology, an organic BDP that enhances the biodegradation of plastics in landfill, allowing microbes to consume the plastics in a matter of years, rather than centuries.
Paladone products using BDP are home compostable, naturally decomposable in landfill and recyclable and will be available across its popular themed and licensed egg cups from this summer.
More items are lined up to use the additive from 2019 onwards as the firm continues its mission to address the issues of using synthetic materials.
According to the firm, the products will look and feel the same as their non-biodegradable predecessors, however, natural breakdown will occur at an enhanced rate in landfill. Paladone saw between 13.4 per cent and 16.5 per cent biodegradation in the BDP treated plastic after 30 days, compared to just 0.1 per cent biodegradation in the non-treated plastic.
“Our aim is to bring sustainable and naturally decomposable products to the global gift market and by trialling the new Egg Cup range we hope to achieve creativity and affordability with the lowest carbon footprint possible,” said Paladone marketing manager, Alex Ryan.
“Since BDP does not affect the recyclability of our products, customers have this option as well, where recycling of these plastics is available.
“We pride ourselves on a strong ethical trading practice and take a planetary approach to the product development process. Eco-design principles have become part of our creative process and as a company we constantly review materials used, their construction, and the way in which products are packaged.”