Canal Toys is kicking off the summer with its first UK TV campaign for So Slime DIY.
Planned by Generation Media, the TV campaign forms part of an integrated PR and communications plan managed by Adrenalin PR and marketing.
This is the next stage of investment for Canal Toys, supporting their retail partners to raise awareness and increase demand for this new range.
The TV campaign will debut on Saturday, May 26 as Canal Toys continues to invest heavily in TV, digital and cinema campaigns to promote its popular So Slime DIY range. The initial campaign, airing this week will run across an array of kids’ commercial channels including Nick, Disney Channel and ITVB.
A further campaign in the Republic of Ireland will appear across popular channels including Nick, NJR and RTE2.
Paul Clark, head of Canal Toys UK, said: “We are delighted with the TV campaign designed by Generation Media. We cannot wait to see So Slime DIY n television for the first time in the UK.
“We have seen some fantastic reviews recently from our PR campaign and the feedback from bloggers at the recent Blog n Conference in Manchester confirmed that parents are desperate for slime kits that are safe, simple and fully certified.
“Our range of products offers that solution, takes away all the hassle with slime making and provides parents with peace of mind. Retailers should look no further than So Slime DIY to drive sales of on-trends products.”
SO Slime DIY Neon lines are available now and So Slime Creepies range will be available in store from June 2018.