Panini embarks of UK bus tour to celebrate the 2018 FIFA World Cup Russia

While FIFA makes its final preparations ahead of this year’s World Cup in Russia, Panini is embarking on a UK-wide bus tour to celebrate the big event.

The brand, synonymous with football, has been creating FIFA World Cup sticker albums since 1970 and is once again driving excitement around the upcoming tournament by touring towns and cities across the country.

‘The hype has been building for what is set to be a huge World Cup and Panini is ready for kick-off with the official licensed sticker album featuring players and teams from around the world,’ read a statement from the firm.

The tour will consist of two Panini buses; one touring cities and towns across the South of the UK and the second covering the North from Saturday May 26th to Saturday June 2.

From Southampton to Wolverhampton, the tour will give fans the chance to get a hold of a free 2018 FIFA World Cup Russia sticker album while freestylers will be on site to perform tricks.

Collectors will also have a chance to swap with each other and get in the spirit of the FIFA World Cup.

‘Panini, a brand synonymous with football, has been creating FIFA World Cup sticker albums since 1970 and the 2018 album is sure to get collectors in the spirit of the tournament,’ said the firm via a press release.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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