Kids’ entertainment creators Driver Digital has teamed with the leading toy review site, TTPM to create a new entertainment and review platform for kids and toy fans.
Sneak Peek Toy Review is a new YouTube channel that combines reviews about toys with entertainment content in order to give subscribers an early look at some of the most anticipated toys.
The new channel will feature a slate of products before the become available for purchase and give an exclusive look at the toy being profiles. The products being showcased will range from anticipated toys throughout the year to major blockbuster film franchises.
“TTPM is a leading video reviewer for toys, baby gear and pet products and we are excited to be partnering with them because no one knows toys better that TTPM,” said Scott Weitz, CEO of Driver Digital.
“Creating entertainment sneak peeks of the most anticipated toys from a child’s perspective involves imagination and we know our viewers will love it. The kids dong the reviews keep us laughing daily and their authentic perspective on the products is incredible and genuine. They are given very little direction.”
Driver Digital and TTPM will release anywhere from three o five new videos a week. Each video will star two kids who will report on the toys and will go into more detail about the key aspects of how to play with them.
“Driver Digital is outstanding and groundbreaking when it comes to creating online entertainment for children,” said Kim Silver, CEO of TTPM.
“Some of their creative for Thomas and Friends and the Cool School Channel has won the coveted Best YouTube Original award and their work has been viewed in the billions. Combining our resources will make for a fresh look at the ‘must have’ toys.”