MGA Entertainment secures crafts and novelty partner for LOL Surprise

MGA Entertainment has secured RMS International as its new fashion accessories, crafts and novelty licensing partner for LOL Surprise.

In a deal brokered by The Point 1888 and covering the UK and Ireland, RMS International will launch a range of fashion accessories, art and craft lines and novelty items.

“We cannot wait to get our new collection into consumers’ hands. Our talented in-house design teams have worked hard to create a fantastically inspired range of products, ticking the box for all the elements that make LOL Surprise so unique,” said Jamie Lewis, RMS International head of licensing.

“Each item has interactive or glitzy elements with secret and surprise features, completely in tune with the brand, which fans of the collectables will love.”

Bethan Garton, retail and brand director at The Point 1888, added: “We are delighted to have RMS International on board the LOL Surprise licensing programme.

“Their bespoke approach to product development combined with their strong retail relationships provide the perfect platform on which to deliver an engaging product range we are sure will delight consumers and really deliver in the marketplace.”

The range launches for A/W 18.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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