IMC Toys makes US moves with launch of Cry Babies

IMC Toys is making moves into the North American market with the launch of its interactive baby dolls, Cry Babies.

The toy will be available nationally on shelves and online this July.

Cry Babies is a series of interactive dolls, available in three styles. The brand has already launched to much success across Europe.

“The entire IMC team is super-excited to introduce the Cry Babies to families in North America,” said Karen Branson, VP of sales at IMC Toys USA. “Cry Babies is a brand that resonated well within the European market and we are confident that its fun and interactive play features, like the realistic tears, will be welcomed in the US as well.”

As a former national account manager at Hasbro and director at Schleich USA, Branson will be using her ten years experience in the North American toy space to lead IMC Toys’ venture into the US.

‘Cry Babies is just the beginning for many more exciting new projects to follow for IMC Toys USA,’ read a statement from the company.

IMC Toys has also appointed marketing communications agency ChizComm to spearhead the launch of Cry Babies and drive brand awareness in the North American market.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

PAW Patrol, Bakugan and Preschool drive ‘exceptional Q2 performance’ for Spin Master

Another global toy company and another ‘exceptional second quarter performance’ rings in this morning as …