Big Potato details ‘worldwide domination plans’ starting with Distoy 2018

Shoreditch indie games company Big Potato is focusing on international expansion, aiming to have at least one of its games in over 17 countries by the end of 2018.

Leading the charge for the company is the award-winning party game, The Chameleon, which will be available in 11 new territories.

The plan for the firm’s expansion doesn’t stop there, and next month Big Potato will be exhibiting its new family and party games at the international toy show, Distoy in London.

Emmanuelle de Lestapis, the new head of international sales at Big Potato, said: “It’s amazing to think there will be Big Potato Games all around the world from Brazil to Korea, and it’s always exciting to see our games being translated into different languages.

“We have got lots of new games looking for homes and ready to travel, too, so I am looking forward to seeing what opportunities Distoy will bring.”

If you would like to get in touch with the team, drop de Lestapis a line at

Big Potato will be found in Room 302 at St James’ Court Hotel. Potato based snacks will be provided.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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