Fundamentally Children expands research and consultancy team

Fundamentally Children has bolstered its research and consultancy capabilities with the double hire of Morwenna Ellis as head of research and Fiona Pearce as research assistant.

In her new role, Ellis will lead the research team and provide clients with insights from their core users and purchasers. Her role will see her continuing the company’s service of providing expert knowledge and access to consumers to support Fundamentally Children’s clients in developing their products and services, and managing the growing demand for this offering.

With a strong background in research, Ellis has 15 years experience across both quantitative and qualitative research and is the founder of Absolute Market Research. She has been working as part of Fundamentally Children’s Associate Network for the last two years, and is excited to be joining the company.

“I’m delighted to be joining the Fundamentally Children team and am looking forward to continuing their fantastic client research services and expanding the offering for all clients,” said Ellis.

Fiona Pearce will be working closely with Ellis and the existing team to build on the company’s research offering. Pearce has recently completed an Msc in psychology from the University of Hatfield.

The organisation has also revealed an office move, confirming their new HQ in Welwyn Garden City, Hertfordshire to accommodate the growing business.

“There are lots of exciting new projects happening at Fundamentally Children and I’m delighted to be welcoming Morwenna and Fiona to the team," commented MD Amanda Gummer. "Our service offering is evolving to support our clients in the UK and increasingly, on an international stage, and our newest team members will be instrumental in making this happen.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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