Vivid names new international sales director as Jonathan Busher steps down

Vivid has appointed a new international sales director in the form of Carl Raven who moves in to replace the former exec, Jonathan Busher.

Busher has stepped down from his position with Vivid to launch his own consulting business within the trade, handing the reigns over to Raven.

Arriving with a wealth of international toy industry experience from Hasbro, TOMY, and as sales director EMEA for Summer Infant, Raven served most recently as head of international sales at K’Nex.

Tony Hicks, CEO of Vivid Toy Group is delighted to welcome Raven to the Vivid leadership team.

“Carl brings experience and passion into our expanding Vivid team and we very much look forward to welcoming him to the company,” said Hicks.

“At the same time I want to thank Jonathan Busher for his unrelenting passion for the Vivid business and his incredible commitment to the company. He has been a fantastic ambassador for Vivid across the world for these many years and we wish him all the best going forward.”

Raven can be contacted via the main Vivid number on 01483 449 944

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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