Hasbro reveals royal-themed marketing campaign new collectables line Lost Kitties

Hasbro’s new blind-bag collectable line Lost Kitties is getting a regal twist with a marketing campaign celebrating the royal wedding of Prince Harry and Meghan Markle.

The Lost Kitties will be available at retail on June 1st with 100 friends to collect. Each come with their own mischievous interests and are part of eight Lost Kitties squads, a group of characters with similar personalities including the #Nomz, #Cattitude, #WorkinIt, #ifIfits, #Adorbs, #ScaredyCats, #Cathletic, and #NotFelineIt.

“We’re delighted to reveal the limited edition Royal Lost Kitties today," said Craig Wilkins, marketing director at Hasbro. 

"Lost Kitties is an exciting new brand for us, full of humour and surprise that we’re sure kids will love, and we can’t think of a better way to introduce them than with our very special Royal Couple.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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